gubgub logo
gubgub banner.png

gubgub is a consumer brand rethinking our food systems by producing efficient protein products in the grocery category, including cricket protein powder.

Their Challenge:

gubgub had established a name, a vision and were midway through development of their first product. To finally become shelf-ready, they needed to profile their target consumer, build out their brand, and leverage audience understanding with a go-to-market plan.

Our Solution

R&G delivered an analysis of untapped and growing market opportunities along with an outline of target market personas. We also created beautifully-designed brand assets to appeal to this audience specifically (including a logo and packaging), and developed a year-one strategic market roadmap, outlining tactics to fuel their launch and growth in he first twelve months.

gubgub cricket powder
gubgub cricket powder
gubgub cricket powder packaging
gubgub homepage
gubgub brand collateral

What Our Partners Say


Laura Sinclair
Efficiency One

"A professional and reliable partner, the team’s final product features innovative ideas."

Full Testimonial On


“I felt a very hands-on connection, they really are an extension of us. ”

Full Testimonial On YouTube

Roberto Armento 
Mara Renewables

"With patience and friendliness, the team excelled in listening and distilling large quantities of data."

Full Testimonial On


More Case Studies

Find out how R&G can help you reach your goals.

team meeting.png