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gubgub is a consumer brand rethinking our food systems by producing efficient protein products in the grocery category, including cricket protein powder.

Their Challenge:

gubgub had established a name, a vision and were midway through development of their first product. To finally become shelf-ready, they needed to profile their target consumer, build out their brand, and leverage audience understanding with a go-to-market plan.

Our Solution

R&G delivered an analysis of untapped and growing market opportunities along with an outline of target market personas. We also created beautifully-designed brand assets to appeal to this audience specifically (including a logo and packaging), and developed a year-one strategic market roadmap, outlining tactics to fuel their launch and growth in he first twelve months.

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What Our Partners Say

 

Laura Sinclair
Efficiency One

"A professional and reliable partner, the team’s final product features innovative ideas."

Full Testimonial On Clutch.co

BARBARA CAMPBELL
OBIE'S WORMS

“I felt a very hands-on connection, they really are an extension of us. ”

Full Testimonial On YouTube

Roberto Armento 
Mara Renewables

"With patience and friendliness, the team excelled in listening and distilling large quantities of data."

Full Testimonial On Clutch.co

 

More Case Studies

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