by Sarah Riley | Mar 2, 2022 | Eco-News
What does it mean to be a certified B Corp? If you haven’t heard of B Corp yet (the certification, not the ‘benefit’-type corporation)—let us introduce you. Nonprofit B Lab created the B Corp Certification a mere decade ago, but its worldwide reputation...
by Sarah Riley | Sep 1, 2021 | Eco-News
Industry leaders put out the word—working with fossil fuel clients must stop today to secure a clean tomorrow. Clean Creatives are putting out an ambitious open letter written and signed by the creative leaders of today, the letter actively calls on Advertising...
by Sarah Riley | Dec 1, 2020 | Branding, Eco-News, Marketing, Sustainable Economy
Viewers of CBC’s The National got to see something cool this week: household trash transforming into reclaimed treasure. It’s not magic, just homegrown science: the popular news program had a behind-the-scenes look at Sustane Technologies, a Nova Scotia-based clean...
by Sarah Riley | Nov 3, 2020 | Sustainable Economy
With the call for a greener planet and cleaner economy growing louder, environmental advocates have a problem: how do you find the best ideas and information in the growing conversation around sustainability? We asked business leaders, activists and creators to offer...
by Sarah Riley | Aug 21, 2020 | Branding, Marketing, Strategy, Sustainable Economy
So you’ve got an eco-friendly company? Great! Demand for your products or services is growing by leaps and bounds—but if you’re going to position yourself on sustainability, it’s important to get it right. If you’ve been around the marketing business long enough,...
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