Facebook commits to 100% renewable energy
Today, Facebook announced they are committing to reducing their greenhouse gas emissions by 75% and will power their global operations with 100% renewable energy by the end of 2020. This announcement comes off the back of Facebook reaching their goal for 50% clean and renewable energy in 2017 — a year earlier than targeted.
“All of these wind and solar projects are new and on the same grid as our data centers. That means that each of these projects brings jobs, investment and a healthier environment to the communities that host us.”
Switching to clean and renewable energy has become the strategy of choice for businesses looking to reduce their environmental impact — and it’s not all that surprising. The recent advancements in wind and solar technology have made it possible for businesses of all sizes to embrace some form of renewable energy. It allows them to decrease their carbon footprint, reduces the necessity for fossil fuels and saves money in the process. Renewable energy is also hugely popular with the public and strengthens brand reputation.
Why communicating sustainability matters
This is clearly an audacious goal for a company the size of Facebook. But what do they gain from communicating these goals and what can other businesses learn from it? If your business isn’t communicating what you value to your customers, how will they know you care about what they care about?
Communicating your sustainability efforts strengthens your brand and sends a powerful message to both your customers and employees. Customers who are willing to pay more buy from businesses that source materials sustainably, are environmentally conscious and provide social value. For these people, personal values play a bigger role than cost or convenience. It also makes them tremendously loyal.
The same can be said for your employees. A growing number of people want to work for companies that share the same values and who are making a tangible difference. Making progress towards your sustainability goals helps employees feel better about their workplace, encouraging them to stay.
Embracing clean and renewable energy and communicating it effectively isn’t just good for the planet, it’s good for business.
Looking for a better way to communicate your sustainability efforts to your stakeholders? Get in touch.