Recreational fishing goes green with Clean Catch
Clean Catch develops 100% biodegradable soft bait fishing lures for recreational fishing.
Their Challenge
Clean Catch needed a full suite of communications tools as it commercialized its cleantech offering—from a new brand, to a new website, to sourcing and designing sleek, exciting product packaging. Most importantly, these tools needed to be aligned with Clean Catch’s mission to reduce plastic waste in the water and protect future fish stocks all while maintaining durable, high-performance quality.
Our Solution
We started by creating a hand-illustrated design to showcase a sporty, high-performance offering balanced with a sustainable environmental approach. We then carried that aesthetic through to the website experience, and package design which used bold colours to stand out from the competition, while also clearly highlighting Clean Catch’s product advantage.
BRAND PALETTE
Logo redesign
BEFORE
AFTER
“
R&G did a really great job of positioning our brand as a performance and sustainable brand. Their communication and their thoroughness in all aspects of the project impressed us. It was also amazing that they talked to our customers even before our project started and that was really a “wow factor” for us.
KATHERINE VANZUTPHEN
CLEAN CATCH
“
R&G did a really great job of positioning our brand as a performance and sustainable brand. Their communication and their thoroughness in all aspects of the project impressed us. It was also amazing that they talked to our customers even before our project started and that was really a “wow factor” for us.
KATHERINE VANZUTPHEN
CLEAN CATCH
Website design
Brand in use
“they talked to our customers even before our project started – really a wow factor for us.“
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