Realizing a big vision with
Coloursmith
Coloursmith removes barriers to sight with spectacular, cutting-edge colour-filtering lens technology.
Their Challenge
Driven by the opportunity to create eyewear for the sake of next-level science and creativity, and to solve a social good by addressing some of the world’s most common and challenging vision problems, Coloursmith’s proprietary new optical filtering technology has attracted big interest and accolades from the vision care industry.
Coloursmith already had a strong core brand, but their website was lacking in colour. They needed a new communications platform for this innovation story, and flexible branded assets to take their digital storytelling to the next level.
Our Solution
Working collaboratively to achieve what the Coloursmith team had in their mind’s eye, we created exciting graphic visuals and 3D elements to show off what their optical filtering technology is capable of. We then incorporated the visuals into a beautiful, easy-to-navigate website.
The finished website and brand design elements serve as effective communication tools for Coloursmith’s vision of an exciting world full of colour accessible to all, showing off their technology’s full value proposition to potential partners and investors.
BRAND PALETTE
Website design
“
Thanks to R&G Strategic, we now have a website and brand collateral. Their work is beautiful, and I really appreciate their help as we establish our brand. They’re just a great partner overall.
GABRIELLE MASONE
CEO, COLOURSMITH
Marketing material
“
Thanks to R&G Strategic, we now have a website and brand collateral. Their work is beautiful, and I really appreciate their help as we establish our brand. They’re just a great partner overall.
GABRIELLE MASONE
CEO, COLOURSMITH
“R&G Strategic’s attention to detail and artistic abilities are fantastic.”
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