Sustaining sport and the environment with FieldTurf
Their Challenge
With a drive to innovative embedded in FieldTurf’s DNA, the company was already a leader in its industry. But in setting its sights on driving greater value on and off the field with a goal to reduce their impact on people and the planet—the FieldTurf team realized they had been innovating sustainably in ways its customers had yet to discover—from cradle-to-cradle manufacturing, to circular design, to the utmost care for the health of those who play on and handle their products.
Their challenge was to more effectively communicate these efforts and their environmental and social advantage to stakeholders.
Our Solution
Working closely with the FieldTurf team, we started with an audit to pull their initiatives together under one branded sustainability program, and then created sustainability communications framework to build on and communicate their sustainable difference year over year. We identified key issues, amalgamated their efforts under one program umbrella, then created a narrative to communicate their progress. We also delivered a landing page design and marketing materials to make the distribution and display of their sustainability program beautiful, easy and concise, today and into the future.
BRAND PALETTE
LOGO formats
“
Their expertise in sustainability was excellent and we trusted their perspective. Their recommendations were excellent. Throughout the process, they were really able to guide us. They delivered on the expertise we were expecting. They were also quick and produced good work.
IANNICK DI SANZA
FIELDTURF
Website Design
“
Their expertise in sustainability was excellent and we trusted their perspective. Their recommendations were excellent. Throughout the process, they were really able to guide us. They delivered on the expertise we were expecting. They were also quick and produced good work.
IANNICK DI SANZA
FIELDTURF
Report Design
“Their expertise in sustainability was excellent and we trusted their perspective.”
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