Building nature with New Acre Project
Their Challenge
ALUS’s existing programs rely on partnerships with environmentally-minded donors and investors — and so far, they’ve successfully fostered natural infrastructure across six provinces, but there are so many more untapped acres. Helping investors understand the benefit, the financial model and the flow of their donation through great storytelling and compelling design assets is key to building on their success.
Our Solution
We began with a discovery session to establish a foundational understanding of ALUS’s vision and corporate strategy. Our Creative and Strategy teams then collaborated to deliver a collection of animated infographics to aid ALUS in presenting their story and opportunities to investors.
BRAND PALETTE
LOGO Redesign
Before
After
brand suite
website design
“
Their knowledge of the sustainability landscape is impressive. Because the R&G team is actively participating in so many sustainability initiatives, they understand what others in that space want in communications materials. This also makes them highly conversant on a wide variety of issues.
KATHERINE BALPATAKY
ALUS
“
Their knowledge of the sustainability landscape is impressive. Because the R&G team is actively participating in so many sustainability initiatives, they understand what others in that space want in communications materials. This also makes them highly conversant on a wide variety of issues.
KATHERINE BALPATAKY
ALUS
Report design
animated infographics
“They adapted frequently to meet our needs and timelines.”
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