A sustainable brand for geckos with Obie’s Worms
Obie’s Worms sustainably rears insects as pet treats.
Their Challenge
The market for sustainably-farmed insects as pet treats is broad. The Obie’s team needed to hone in on the largest and most lucrative market opportunity for their product.
Our Solution
We reviewed and assessed Obie’s market hypotheses through primary and secondary market research (should they aim their pet treats at reptile and amphibian owners, or backyard chicken owners?), presenting a solid case for targeting people with cold-blooded pets. We leveraged these market insights to develop a unique and playful-yet-modern consumer brand, and created a fun and effective ecomms touchpoint aimed at reptile and amphibian pet owners to help the Obie’s team pursue this audience.
BRAND PALETTE
LOGO FORMATS
BRAND GUIDE
“
For us they had a really personal touch so they were here, in person, interacting with us. I felt a very hands-on connection, they really are an extension of us. Having gone through the process for brand identity and a market strategy for Obie’s Worms I’d be happy to encourage my colleagues and my network to use R&G. I feel very content with how Obie’s Worms communicates our product to our target market.
BARBARA CAMPBELL
OBIE’S WORMS
“
For us they had a really personal touch so they were here, in person, interacting with us. I felt a very hands-on connection, they really are an extension of us. Having gone through the process for brand identity and a market strategy for Obie’s Worms I’d be happy to encourage my colleagues and my network to use R&G. I feel very content with how Obie’s Worms communicates our product to our target market.
BARBARA CAMPBELL
OBIE’S WORMS
Website design
Packaging design
“For us they really had a personal touch.”
Awards & Publications
VIEW More
Building Digital Public Engagement with Clean Future
Building public engagement with Clean FutureAdvancing Nova Scotia’s Sustainable Development Goals Act with digital public engagement coordinated by Clean Foundation.Their Challenge Clean Foundation, on behalf of Nova Scotia Environment and Climate Change, wanted to...
Imagining a Solar PV Weather Forecast with SolarDataNS
Imagining a Solar PV weather forecast with SolarDataNSA fun dashboard to show off the amount of sunshine over Nova Scotia—and how much you’ll save.Their Challenge The Nova Scotia Community College (NSCC) wanted a digital tool to empower Nova Scotians with real-time...
A Community-Approach to New Packaging with Elderkins
A community-approach to new packaging with ElderkinsBiodynamic and community-focused Elderkins was searching for more natural and sustainable packaging.Their Challenge The market for sustainably-farmed insects as pet treats is broad. The Obie’s team needed to hone in...
