Students reduce their footprint with #Pledge to Lead
The #PledgeToLead campaign encourages students to embrace emissions-reducing lifestyles.
Their Challenge
Sustainability permeates every level of Concordia University. From curriculum to research or green buildings to student initiatives, the Concordia community is working towards becoming more responsible citizens. Their newest initiative #PledgeToLead needed a brand and a repurposeable strategy, resonating with student audiences not just at Concordia but, with post-secondary school students everywhere.
Our Solution
Working closely with the Concordia team, we created a brand with a flexible visual identity for #PledgeToLead that can be easily adopted by other post-secondary institutions. We also designed the look, feel and beautifully clean UX/UI for a personal emissions responsive web calculator, thoughtfully crafted to match the student experience. Finally, we supplied Concordia with a design roadmap to finalize, develop and deploy the platform.
BRAND PALETTE

LOGO Design




“
The platform is under development, but the designs have received praise from internal stakeholders. R&G Strategic regularly offers ways to improve the platform and receives feedback well in turn. Their attentiveness, responsiveness, and leadership abilities make for an effortless collaboration.
ALEX MACISAAC
CSIM LAB, CONCORDIA UNIVERSITY

“
The platform is under development, but the designs have received praise from internal stakeholders. R&G Strategic regularly offers ways to improve the platform and receives feedback well in turn. Their attentiveness, responsiveness, and leadership abilities make for an effortless collaboration.
ALEX MACISAAC
CSIM LAB, CONCORDIA UNIVERSITY
Website Design





“an effortless collaboration”
Featured On



VIEW More

Creating Carbon-Neutral NFTs
Carbon-Balanced NFTs with MonstercatInventorying Monstercat's NFT emissions, offsetting their impact, and engaging fans in the process Their Challenge Monstercat, one of the world's largest independent electronic music labels, is known for their innovation and...

Sharing a new vision for community impact
Sharing a new vision for community impact with IONSSetting a new standard for incorporating justice, equity, diversity and inclusion in brand development. Their Challenge Created over a decade ago with 13 other provincial sector councils, the Community Sector Council...

Building Digital Public Engagement
Building public engagement with Clean FutureAdvancing Nova Scotia’s Sustainable Development Goals Act with digital public engagement coordinated by Clean Foundation.Their Challenge Clean Foundation, on behalf of Nova Scotia Environment and Climate Change, wanted to...
