Growing solar across Canada with Polaron
Polaron is one of the largest residential solar companies in Canada—with over 3,500 installs across the nation. But in a similar fashion to other successful businesses, they had outgrown their brand and needed a website redesign to facilitate future growth.
Polaron came to R&G with two challenges: to create a new, consistent brand identity that reflected their position as leaders in the Canadian solar market and to update their website with the goal to communicate the company’s new installation-focused proposition through a new, compelling digital touchpoint.
To differentiate Polaron in the competitive solar industry and appeal to its target market, we designed a welcoming, yet progressive, visual identity. This approach helped the brand stand out from the colder and more conservative identities common within the solar provider landscape.
After completing the visual identity, we moved into the website redesign from the ground up. Through close collaboration with Polaron’s team, we were able to create a more streamlined experience for users on both desktop and mobile that highlighted their services with a drive toward conversion.
Carbon-Balanced NFTs with MonstercatInventorying Monstercat's NFT emissions, offsetting their impact, and engaging fans in the process Their Challenge Monstercat, one of the world's largest independent electronic music labels, is known for their innovation and...
Sharing a new vision for community impact with IONSSetting a new standard for incorporating justice, equity, diversity and inclusion in brand development. Their Challenge Created over a decade ago with 13 other provincial sector councils, the Community Sector Council...
Building public engagement with Clean FutureAdvancing Nova Scotia’s Sustainable Development Goals Act with digital public engagement coordinated by Clean Foundation.Their Challenge Clean Foundation, on behalf of Nova Scotia Environment and Climate Change, wanted to...