Growing solar across Canada with Polaron

Polaron Solar uses an innovative approach to make solar more affordable for Canadians.

Their Challenge

Polaron is one of the largest residential solar companies in Canada—with over 3,500 installs across the nation. But in a similar fashion to other successful businesses, they had outgrown their brand and needed a website redesign to facilitate future growth.

Polaron came to R&G with two challenges: to create a new, consistent brand identity that reflected their position as leaders in the Canadian solar market and to update their website with the goal to communicate the company’s new installation-focused proposition through a new, compelling digital touchpoint.

Our Solution

To differentiate Polaron in the competitive solar industry and appeal to its target market, we designed a welcoming, yet progressive, visual identity. This approach helped the brand stand out from the colder and more conservative identities common within the solar provider landscape.

After completing the visual identity, we moved into the website redesign from the ground up. Through close collaboration with Polaron’s team, we were able to create a more streamlined experience for users on both desktop and mobile that highlighted their services with a drive toward conversion.


LOGO redesign


website design

Featured On


The impact of a powerful culture with Ubisoft

The impact of a powerful culture with Ubisoft

The impact of a powerful culture with UbisoftHelping a global gaming giant share their people-first approach with a new online career portal Their Challenge With an unbeatable culture, a strong commitment to environmental responsibility, and an inclusve and workplace...

Measuring Biodiversity

Measuring Biodiversity

Measuring Biodiversity with SHAPE of NatureTracking the health of Canada's lands, waters, and wildlife using the Global Biodiversity Framework.Their Challenge SHAPE of Nature is Wildlife Conservation Society (WCS) Canada's answer to the pressing issue of measuring...

Building a Sustainability Strategy

Building a Sustainability Strategy

Building a Sustainability Strategy with Avondale Artist VillageCreating an in-depth sustainability roadmap for Avondale Artist Village's launch and preparing for B Corp certification. Their Challenge Avondale Artist Village is on a mission to help artists thrive both...

Let's make real change together