A stakeholder engagement campaign with QuadReal
Their Challenge
Community is where QuadReal thrives and where spaces, virtual or physical, are embraced as an opportunity for connection. To help its communities recognize this potential, QuadReal needed a stakeholder engagement campaign to invite a compelling and even delightful two-way dialogue. Most importantly, this conversation needed to be linked to social and environmental themes fundamental to QuadReal’s longterm vision for a sustainable future.Â
Our Solution
First we designed and created a series of themed messages connected to QuadReal’s ethos. Our message: “We See Community” all around us. As campaign posters appeared in lobbies and elevators in QuadReal buildings around the world, R&G’s creative team also created exciting event frameworks, so property teams could connect person-to-person. The work set the stage for a multi-year campaign, setting a high benchmark for stakeholder engagement in the real estate sector.
Theme DESIGNS
Campaign tagline
We See Community
“
We weren’t entirely sure what we wanted at that point, but they seemed to understand our direction. We also appreciated that they focused on sustainability, and were a small firm that could hone in on our needs. They have environmental, social, and governance (ESG) knowledge and full awareness of what and when to say things.
MEIRAV EVEN-HAR, MANAGER
QUADREAL PROPERTY GROUP
“
We weren’t entirely sure what we wanted at that point, but they seemed to understand our direction. We also appreciated that they focused on sustainability, and were a small firm that could hone in on our needs. They have environmental, social, and governance (ESG) knowledge and full awareness of what and when to say things.
MEIRAV EVEN-HAR, MANAGER
QUADREAL PROPERTY GROUP
DIY Events
“They want to get things right and provide high-quality work.“
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