Transforming waste with Sustane
Sustane is a Canadian-based cleantech innovator focused on waste transformation.
Their Challenge
Sustane developed a set of disruptive processes to transform municipal solid waste (MSW) streams into high value fuels and recyclable materials — converting nearly 90% of the waste in a black garbage bag back into valuable commercial products. To coincide with the launch of their flagship facility, Sustane needed a brand refresh and a website that would be both accessible to their municipal audiences and reinforce their position as a leader in cleantech innovation.
Our Solution
We began with an extensive discovery process to fully understand the technology and value Sustane was providing to communities in order to package it a way their target audiences could easily understand. The refreshed brand and website leverages clean design, illustrative animations and intuitive navigation to create an accessible experience that solidifies Sustane’s national leadership within the cleantech industry.
BRAND PALETTE
Logo Redesign
Before
After
“
So if I was telling someone and referring our relationship with R&G to them, regardless of whatever business they’re in, extremely passionate, knowledgeable, youthful, insightful, patient, again very complimentary to our team at Sustane which is quite driven, is a fairly flat demographic which doesn’t represent all sectors of the world, and inevitably we’d be well advised to take advice from folks like R&G on many more things.
Fraser Gray
Sustane
“
So if I was telling someone and referring our relationship with R&G to them, regardless of whatever business they’re in, extremely passionate, knowledgeable, youthful, insightful, patient, again very complimentary to our team at Sustane which is quite driven, is a fairly flat demographic which doesn’t represent all sectors of the world, and inevitably we’d be well advised to take advice from folks like R&G on many more things.
Fraser Gray
Sustane
Website Design
Website design
“Extremely passionate, knowledgeable, youthful, insightful, patient.”
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