Building the sustainable home pavilion with TD Bank
Making the world a better, more inclusive place with TD Ready Commitment.
Their Challenge
TD Insurance and the Ready Commitment is targeting C$1 billion by 2030 towards community giving that support change, nurture progress and contribute to making the world a better, more inclusive place.
In pursuit of that commitment, they needed conceptual strategy and design for their “Sustainable Home” Pavilion at Toronto’s Green Living Show, an event with over 30,000 visitors.
Our Solution
R&G envisioned the concept and delivery for TD’s “Sustainable Home” Pavilion with branding and activations like interactive quizzes and seminars. We connected TD’s key ESG priorities to its communications and helped demonstrate its strides toward a more inclusive and sustainable tomorrow by delighting families as they discovered valuable tips for protecting and preparing their homes for changing weather and a changing world.
Marketing materials
“
For our activation at North America’s largest green and healthy living show with a reach of 30,000 people, they created a pavilion with branding and activations ranging from interactive quizzes, seminars etc to raise awareness of the organization’s efforts in the space of sustainability and financial services. Their execution was strong across the board.
ADI BHATNAGAR
TD BANK GROUP
“
For our activation at North America’s largest green and healthy living show with a reach of 30,000 people, they created a pavilion with branding and activations ranging from interactive quizzes, seminars etc to raise awareness of the organization’s efforts in the space of sustainability and financial services. Their execution was strong across the board.
ADI BHATNAGAR
TD BANK GROUP
Exhibit design
“Their execution was strong across the board.”
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